To Launch the partnership between JetBlue and Barclay we create a whole new campaign starting with the anthem spot promoting the new JetBlue credit card under the insight that you will get airline points every time you use the card so it like taking JetBlue with you everywhere. After the anthem spot we launch the firt 360 campaign call Fly faster than you think where we see funny scenarios on how fast you can get point to go to your next vacation.
Following the anthem spot we create a serie of 4 comedy spots under the fly faster than you think campaing
Roll: Creative Director Agency: MullenLowe Director: Harold Einstein
Another part of the Fly Faster Than You Think campaign was the paper paradise activation where we partner up with the papercut artist Hattie Newman to demostrated how you can earn points really fast with every purchase. The campaign generated over 8 million social impressions and 65,000 engagements.
