As part of the new global Degree / Rexona rebrand we create multiple spots promoting the woman deodorants under the umbrella of the big campaign idea of “the more you move, the more it works.” Making the brand to be more colorful and modern and bring the energy up to engage with a more contemporary target.

Role: Creative Director Agency: MullenLowe Director: CANADA

For the global part of the campaign we adapt the look and feel to promote a new deodorant that had antioxidants getting the same energy and look and feel.