Turning Their Tweets Against Them

In 2017, Wendy's, discontinued their beloved spicy nuggets. And no, they weren't trolling (surprising, we know). For the next six months, Twitter was buzzing with spicy nugget fans begging, bribing, and boisterously crying in emoji speak @Wendys to bring back their spicy nuggets.

So we took those tweets directed at Wendy's and promoted them on Twitter to launch Burger King's Spicy Nuggets.

Role: Creative Director Agency: Mullenlowe Client: Burger King