A year ago we discover how people were using their front dollar camera as content creation device, we start seeing that a lot of these videos start to trend in social media, from funny moments, accidents or pranks people were just having fun sharing their videos from their Ring cameras. So launch the partnership between Burger King and UberEats we decide to send our KING to hundreds of houses in LA area with a nice surprise and waiting for people share their videos of the king delivering and make the whole delivery campaign for us