We create a Global campaign for Rexona deodorant for the launching of their new Invisible + Antibacterial product line. The idea is to make a clear statement that this product not only good for sweat and odor but also is good for no stains. We create a very provocative way to tell the story and let people remember the product line.

Roll: Creative Director Agency: MullenLowe Client: Rexona Global Director: Barnaby Roper