Can a paper card company go to the world’s most digital event? Yes. Actually it can and we did.

“Analog by American Greetings” was our way of showing the world that all of our daily, digital behaviors had simple roots that we might just want to return to now and then for a little peace of mind.

So we went to the most technology based place to talk about analog things to make people remember how a greeting card is more powerful than any other tech device.